MarketSMART Ranching
Ardmore, OK - August 5-6, 2025
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Location & Time Details
8:00 a.m.-5:00 p.m. (CT)
August 5-6, 2025
Noble Research Institute
Pavilion
2715 Sam Noble Parkway
Ardmore, OK 73401
About the Course
MarketSMART Ranching is a 2-day course to help simplify the economics of ranching.
Remove speculation from profitable decision making. Discover practical strategies and tools to take control of your profitability. Evaluate your current and future enterprises against market data and leverage your resources to work for your bottom line. This course helps you break down complex market information into actionable steps, so you can focus on what you do best —
running your ranch. We’ll do this by:
- Determining the true value of your livestock using current market conditions.
- Understanding your cost to keep, cost of gain and value of gain, and how to identify opportunities and gaps in today's market.
- Using tools to assess your livestock enterprises through a market-driven lens, tailored to your unique context and available resources.
We'll Cover:
Enterprise Mindset
Gain tools to evaluate each of your livestock enterprises to better capture opportunities.
Return on Gain
Learn exactly when it pays to put weight on your livestock, so you can invest in livestock and timelines that actually make money.
Market Dynamics and Opportunities
Understand and apply market analysis to identify high-value opportunities or threats.
You’ll Gain:
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Make Market-Driven Decisions with Confidence
Take control of your ranch’s profitability by learning how to evaluate your livestock, enterprises, and opportunities through a market-informed lens. This course gives you the tools to make smarter, more strategic business decisions.
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Gain Insight from Livestock Market Reports
Regardless of where you sell your livestock, understanding market reports will boost your profitability. This course will prepare you to use a market report as a roadmap for more confident decision making when you’re buying, selling or planning for next year.
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Your Buy and Sell Decisions are Business Decisions
Every animal on your ranch represents a potential investment. This course will help you understand your cost of gain, value of gain and return on gain so you can track profitability in each livestock enterprise. You’ll walk away knowing which enterprise is making money and where you need to reconsider your business strategy.
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Simplify the Economics of Ranching
You don’t need a finance degree to make smart business decisions. This course helps demystify the financial side of ranching so you can take confident action toward profitability without getting bogged down in spreadsheets or jargon.
What Else is Included?
When you're ready to bring your ranch plant to life, our community of fellow regenerative ranchers and our trusted advisors are here to offer support and coaching services every step of the way. You'll have access to these exclusive benefits – at no additional cost:
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Noble Consultation
Whether you have questions about what you learn in class or need advice before taking the next step, this 1-hour, one-on-one session is designed to address your specific challenges and goals.
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Rancher to Rancher
Rancher to Rancher is a monthly virtual get-together designed for you to connect, share knowledge and discuss topics that truly matter to your operation.
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Exclusive Tools and Resources
With resources to help you create a grazing strategy that guides your business management, our program equips you with the essential tools you need to succeed. Additionally, gain access to Noble Learning Center, a comprehensive platform where you can connect with fellow ranchers, access exclusive course materials and explore valuable resources to enhance your learning journey.
